Product leadership
Senior product leader with 15+ years driving growth, PLG, AI product, and 0→1 work — from founding GitLab's Growth team to shipping AI-native pricing at a four-person startup.
About
I've spent the last decade leading product teams through high-stakes growth work: expansion revenue, self-serve journeys, pricing strategy, and the experimentation rigor to back it up. As a founding member of GitLab's Growth team, I generated $2M+ in expansion revenue and built the internal A/B testing platform from scratch. At Buildium, I cut early-customer churn 25% and lifted trial-to-customer conversion 20%. Today I'm a founding-team operator at Steady, where I own expansion and renewals (115% NRR), designed an AI-native consumption pricing model, and use Claude and Cursor daily to ship internal tools and prototypes.
Experience
Head of Success & Operations
Founding-team operator at a four-person AI startup. Own pre-conversion growth (paid ads, Google Ads, trial and onboarding), expansion and renewals (115% NRR), and customer health scoring. Designed and shipped a credit-based AI consumption pricing model from scratch. Ship internal AI tools daily with Claude, Cursor, and MCP workflows.
Principal Product Manager, Growth
Founding member of GitLab's Growth team. Generated $2M+ in expansion revenue and helped maintain 130%+ NRR across purchase, renewal, and self-serve journeys. Built the internal A/B testing platform from scratch for enterprise data privacy requirements. Mentored PMs and built L&D resources adopted org-wide.
Director of Product Management
Cut early-customer churn 25% and lifted trial-to-customer conversion 20% by replacing an empty sandbox with guided onboarding mapped to property managers' needs. Led the PM team through Buildium's PayFac transition — identity verification, compliance, and money-movement in a regulated context. Hired and mentored 5 PMs.
Senior Product Manager → Product Manager
Owned the flagship email marketing product end-to-end. Led Toolkit — a complete platform redesign weaving separate marketing tools into one experience, delivered in under 6 months. Launched the company's first mobile web app, overhauled the WYSIWYG editor, and drove sustained conversion gains through always-on A/B testing.
Contact
Open to product leadership conversations, advisory work, and roles where growth, PLG, and AI product meet real customers.
mkarampalas@gmail.com